MARKET EXPANSION MASTERY
Turn AfCFTA from policy into profit.
The only AfCFTA program that guides you from understanding the agreement to executing a personalised 90-Day Trade Floor Plan, eight modules covering Rules of Origin mastery, regional trade readiness, compliance, risk mitigation, AI tools, and a Certified Planner Badge you can take to investors.
This is Path B of the Enterprise Growth Ecosystem.
Strategic Execution Mastery
Build a resilient core strategy before you execute.
Explore Path A →Market Expansion Mastery
Turn AfCFTA policy into profit with your 90-Day Trade Floor Plan.
The AfCFTA Expansion Accelerator
Paths A + B combined, with the Certified Planner Badge and Transformation Guarantee.
See the Full Accelerator →Turn AfCFTA from policy into profit for your business.
Many entrepreneurs have attended seminars on AfCFTA. They can summarise the agreement, name the protocols, and cite the statistics. But they often leave without a clear grasp of what it actually means for their own business, industry, or next step.
This program bridges that gap. Eight practical modules guide you from understanding AfCFTA to putting it into action, a tailored 90-Day Trade Floor Plan, mastery of Rules of Origin, AI-enhanced tools, and the only AfCFTA Certified Planner credential built specifically for African business leaders.
"This practical, AfCFTA-focused program helps African SMEs, trade-support organisations, and entrepreneurs understand how AfCFTA affects their markets, pricing, and cross-border operations, and how to build a clear export strategy that minimises risk and maximises opportunity."
This program is built for you if...
Export-Ready Entrepreneurs & SMEs
- Nigerian SMEs ready or planning to export
- Agro-processors seeking new continental markets
- Creative industries expanding beyond Nigeria
- Digitally-native startups targeting African consumers
Sector Specialists & Industry Leaders
- ICT and digital services businesses
- Pharmaceutical and healthcare companies
- Automotive components and manufacturing
- Critical minerals and green value chain businesses
Trade Support Professionals
- Trade-support consultants and advisors
- Chambers and trade-promotion bodies
- Trade finance officers and bankers
- Government and institutional teams
Women & Youth-Led Businesses
- Women entrepreneurs ready to use the Women in Trade Protocol
- Youth-led businesses qualifying for AfCFTA inclusion programmes
- Businesses targeting DFI and donor-funded AfCFTA support
CEOs & Executive Teams
- Companies exploring intra-African expansion
- Leadership teams needing AfCFTA strategy alignment
- Businesses diversifying away from US/EU/China dependency
Your AfCFTA strategy is the most important investment your business makes.
Do it once, do it right, with frameworks built for your market. All formats include module workbooks, toolkits, the AI Market Intelligence Toolkit, a 7-Day Action Challenge, BWB Alumni Network access, and a certificate of completion.
Self-Paced Online
90-Day Implementation Plan, learn at your own pace
- All 8 AfCFTA courses
- All workbooks & toolkits
- AI Market Intelligence Toolkit
- Access to community network
- Access to e-learning platform
- Community forum access
- Certificate of completion
Or scan to register
Virtual Cohort — Live
Live sessions with Lady Topsie + peer cohort
- Live sessions with Lady Topsie or a trained & certified facilitator
- Peer cohort of African business leaders
- Includes all recordings after each session
- AI Market Intelligence Toolkit
- Community + Certificate
- Certified Planner Badge
Or scan to register
In-Person Intensive
Full immersive 2-day program, premium hands-on experience
- Lifetime access to community network from the day you enrol
- Full 2-day immersive intensive
- Lady Topsie facilitating in person, or a trained & certified facilitator
- Light refreshments included
- All materials + AI Toolkit
- Certified Planner Badge
- Certificate of completion
Or scan to register
Payment flexibility: pay in up to 2 instalments on all bundles. Corporate, team, and government cohort rates (3+ participants) are available on request. Contact us for a custom quote →
Eight Programs. One personalised trade plan.
1
AfCFTA Now and Beyond + Rules of Origin Mastery & Certificate of Origin Strategies
Many people believe they understand AfCFTA. Few understand what its current implementation actually looks like in practice, not in the press release, but on the ground. Nearly 50 of 55 AU member states have ratified, Rules of Origin are 92.4% finalised, tariff concessions are gazetted in key countries including Nigeria, and intra-African trade has already surpassed $220 billion.
- Evaluate the current state of AfCFTA implementation in the markets that matter most for your business
- Determine which sectors are most affected and which are still under negotiation
- Assess your business readiness and identify which products qualify for zero tariffs under Rules of Origin
- Prepare and submit your first Certificate of Origin correctly
- Navigate the process for informal traders transitioning into the formal AfCFTA framework
2
The Business Case — What AfCFTA Really Means for Your Revenue and Bottom Line
A market of 1.5 billion people only matters once you know which part of it belongs to you, how big that part really is, and what it costs to reach and serve those people. This module turns AfCFTA from an economic agreement into a practical business case for your company, sized, costed, and ready to present.
- Identify your industry's specific role within AfCFTA opportunities
- Size the potential of your target market across Africa's liberalised borders
- Identify which markets present the most promising short-term prospects for your business model
- Build a robust business case for cross-border expansion you can present to investors and lenders
- Map your sector value chain and identify where value-addition creates the highest return
3
Navigating Global Trade Wars — How Africa Positions Itself and How You Position Your Business
Political division, the end of AGOA, US-China trade conflict, the race for critical minerals, rising prices, shifting immigration rules, these aren't background noise, they're the reality African business now operates inside. AfCFTA is becoming a key part of the continent's response, and this module shows you how to build a continental-first strategy around it.
- Understand how current trade conflicts are generating real opportunities for African businesses right now
- Identify which industries and trade routes are benefiting most from global disruption
- Build a continental-first diversification strategy that reduces dependence on US, EU, and China markets
- Develop scenario plans for currency shocks, supply chain disruptions, and policy changes
- Position your business as a strategic winner in the current geopolitical landscape
4
AI, Digital Trade and the New Tools of Cross-Border Business
The AfCFTA Digital Trade Protocol is probably the least understood, most important part of the whole agreement. By 2026, AI and solid digital systems aren't a nice-to-have, they decide which businesses can actually capture AfCFTA's $3.4 trillion market and which cannot. This module covers the AI tools already making cross-border trade easier for African companies, plus PAPSS and regulated local-currency settlement.
- Apply AI tools for AfCFTA market scanning, export pricing models, and readiness risk analysis
- Understand and use the AfCFTA Digital Trade Protocol for your specific business model
- Use PAPSS and local currency settlement to reduce transaction costs on intra-African trade
- Implement digital compliance hygiene: invoicing standards, data privacy, e-platform onboarding
- Access and use the BWB AI Market Intelligence Toolkit, included free with this module
5
Market Entry Strategy — How to Actually Enter a New African Market
The most hands-on module in the series. Choosing a market sounds simple, but most businesses stall on the actual process, confused by regulation, unclear on compliance, unsure how to take a first step without losing money fast. This module walks you through a structured system to evaluate, select, and enter your target market with a tariff-free advantage built in from day one.
- Score and select your best AfCFTA target market using a structured assessment framework
- Understand the regulatory, cultural, and competitive landscape in your chosen market
- Build an actionable market entry plan that qualifies for tariff-free trade under Rules of Origin
- Map the fastest route to first-mover advantage in your sector
- Identify 1–2 export pilot countries to test within your first 90 days
6
Supply Chain, Logistics and Trade Infrastructure — Including Green Value Chains
Logistics has always been the real barrier to intra-African trade, poor roads, non-tariff barriers, customs delays, confusing payment rails, all stopping businesses with genuinely AfCFTA-ready products. This module also tackles the green transition directly, circular economy principles, climate finance, ESG standards, and turning raw resources into high-margin processed exports.
- Identify the most cost-efficient cross-border trade routes for your specific sector
- Build a supply chain strategy that works within Africa's current infrastructure
- Navigate customs harmonisation changes and reduce border clearance delays
- Develop a green value-chain strategy for sustainable, high-margin exports
- Access climate finance and meet ESG standards required for future AfCFTA trade partnerships
7
Women, Youth and Inclusion — Your Specific Opportunities Under AfCFTA
AfCFTA wasn't built to treat everyone the same, it has specific provisions to bring women and young people into the economy. Many women-led and youth-led businesses who could benefit from these rules simply don't know they exist. This module changes that, with the Women in Trade Protocol broken down for real institutional use.
- Understand and apply the AfCFTA Women in Trade Protocol in real institutional conversations
- Identify the financial tools and DFI support available specifically for women and youth-led businesses
- Reference specific protocol provisions when negotiating with banks, investors, and government bodies
- Map the markets and sectors with the strongest inclusion-driven opportunity right now
- Build your Women & Youth Inclusion Action Plan as part of your 90-Day readiness roadmap
8
Building Your Personal AfCFTA Readiness Plan — Your 90-Day Trade Floor Plan
The convergence module. Every tool you've built, every market you've researched, every rule of origin you've learned, and every sector opportunity you've explored merges into one detailed plan made specifically for your company, your sector, and your target markets. Not a theory exercise, an actual plan you can start using next week.
- Personalised 90-Day AfCFTA Trade Floor Plan specific to your business
- 1–2 AfCFTA target pilot markets identified and evaluated
- Export compliance roadmap: documentation, certification, payment terms
- Financing access map: Afreximbank instruments, DFI options, trade finance solutions
- Investor matchmaking introductions (Executive Package participants)
What you walk away with.
AfCFTA Export Readiness Checklist
Rules of origin, tariffs, documentation, certifications, everything checked, confirmed, and ready to execute.
AfCFTA-Aligned Business Plan Template
With a clear export pilot section for 1–2 pilot countries and a 12-month execution roadmap.
Export Risk Matrix
Currency risk, transport disruption, non-tariff barriers, and policy changes, mapped, scored, and contingency-planned.
Digital Compliance Checklist
How to invoice, track, report, and settle cross-border exports digitally under the AfCFTA Digital Trade Protocol.
AI Market Intelligence Toolkit
Custom AI prompts for tariff calculators, supply-chain forecasting, export readiness scoring, and market analysis.
Personalised 90-Day Trade Floor Plan
Your complete, sequenced AfCFTA Readiness Plan specific to your business, sector, and target markets.
BWB Strategy Certified Planner Badge
LinkedIn-shareable digital credential recognised by investors, DFIs, and trade-support institutions across Africa.
Lifetime BWB Alumni Network
Access to a growing network of serious African business leaders, monthly Trade Clinics, and vetted partner introductions.
What participants say.
"Before this, I attended four seminars on AfCFTA. I could summarise the agreement but struggled to see how it related to my business. By Module 2 I had a Business Case. By Module 5 I had a target market. By Program 8 I had a 90-Day Plan. AfCFTA went from something I observed to a strategy I was actively building."
— Lanre Odeniyi, Business Owner, Nigeria"The program on the Women in Trade Protocol changed how I engage in institutional conversations. Instead of asking for support, I now cite the exact provisions banks and DFIs are required to follow. That shift alone made the investment worthwhile."
— Selina Akwo, Entrepreneur, Ghana"For three years I called myself a software startup in Ghana. After Program 4 and 5, my perspective shifted. I now describe my business as a digital services company aligned with AfCFTA's Digital Trade Protocol. That one change in language gets a completely different response from institutions."
— Kofi A., Tech Founder, GhanaWhat participants ask before enrolling.
Why are there different prices for each format?
Do I need to already be involved in cross-border business to benefit?
How much time is required for the course?
I currently live in the diaspora, is this program relevant to me?
What if AfCFTA isn't fully operational in my target market yet?
Is the certification recognised by any AfCFTA institutions?
AfCFTA execution is most powerful when built on a rock-solid strategic foundation.
Path B teaches you how to fully implement AfCFTA. But the leaders who benefit most also have the strategy to keep it all organised. The AfCFTA Expansion Accelerator Program includes all 13 modules, the implementation toolkit, and your tailored 90-Day Plan in one complete program.
Explore the AfCFTA Expansion Accelerator Program →