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This is Path B of the Enterprise Growth Ecosystem | Want the complete system? View all three paths on the Programs Hub →

Market expansion mastery

Turn AfCFTA from Policy
into Profit.

The only AfCFTA program that guides you from understanding the agreement to executing a personalised 90-Days Trade Floor Plan, 8 modules focused on Rules of Origin Mastery, regional trade readiness, compliance, risk mitigation, AI tools, and a Certified Planner Badge you can take to investors.

📍 Path B of the Enterprise Growth Ecosystem — AfCFTA Expansion Mastery
8 Practical Modules
1.5B+ People. One Market.
54 African Countries
$220B+ Intra-African Trade Already Flowing
90 Day Readiness Plan Delivered
AfCFTA-Business-Readiness-Training-Complete-Package-Business-Without-Boundaries
What This Program Is

AfCFTA Business Readiness: Turn AfCFTA from Policy into Profit for Your SME

Many entrepreneurs have attended seminars focused on the AfCFTA. They are able to summarise the agreement, identify the protocols, and cite relevant statistics. However, they often leave without a clear grasp of the implications for their own individual business, industry, or actionable next steps.

This program aims to bridge that gap. It consists of eight practical modules designed to guide you from grasping the AfCFTA to putting it into action, featuring a tailored 90-Days Trade Floor Plan, mastery of Rules of Origin, AI-enhanced tools, and the sole AfCFTA Certified Planner credential specifically created for leaders in African business.

“This practical, AfCFTA-focused program helps African SMEs, trade-support organisations, and entrepreneurs understand how AfCFTA affects their markets, pricing, and cross-border operations — and how to build a clear export strategy that minimises risk and maximises opportunity.

Who Should Participate

This Program Is Built for You If…

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Export-Ready Entrepreneurs & SMEs

  • Nigerian SMEs ready or planning to export
  • Agro-processors seeking new continental markets.
  • Creative industries expanding beyond Nigeria
  • Digitally-native startups targeting African consumers

Sector Specialists & Industry Leaders

  • ICT and digital services businesses
  • Pharmaceutical and healthcare companies
  • Automotive components and manufacturing
  • Critical minerals and green value chain businesses

Trade Support Professionals

  • Trade-support consultants and advisors
  • Chambers and trade-promotion bodies
  • Trade finance officers and bankers
  • Government and institutional teams
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Women & Youth-Led Businesses

  • Women entrepreneurs ready to use the Women in Trade Protocol
  • Youth-led businesses qualifying for AfCFTA inclusion programmes
  • Businesses targeting DFI and donor-funded AfCFTA support
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CEOs & Executive Teams

  • Companies exploring intra-African expansion
  • Leadership teams needing AfCFTA strategy alignment
  • Businesses diversifying away from US/EU/China dependency
You Are Here

This Is Path B of the Enterprise Growth Ecosystem

Path A

Strategic Execution Mastery

Build a resilient core strategy before you execute

Path B

Market Expansion Mastery

Turn AfCFTA policy into profit with your 90-Day Plan

You are here
Path C

The AfCFTA Expansion Acceleratorm

Paths A + B + with Certified Planner Badge & Transformation Guaranteed

Want the complete system? Explore all three paths on the Programs Hub →

Module 1 of 8

AfCFTA Now and Beyond + Rules of Origin Mastery & Certificate of Origin Strategies. Updated

Many people believe they have a grasp on what AfCFTA entails. However, only a small number understand what its current implementation actually looks like in practice — not in the press release, but on the ground.

This module gives you the clearest, most up-to-date view of the agreement as it stands today. Nearly 50 of 55 AU member states have ratified. Rules of origin are 92.4% finalised. Tariff concessions are gazetted in key countries including Nigeria. The Guided Trade Initiative is live, and intra-African trade has already surpassed $220 billion. You will understand exactly what that means for your business right now.

AfCFTA Now and Beyond

In this part, you will explore Rules of Origin Mastery, which is a key topic of AfCFTA that many people find confusing. You will figure out how to make sure your products can trade without tariffs, how to properly create and give out Certificates of Origin, and how to steer clear of mistakes that can cost your business money and reputation.

You Will Leave This Module Able To
  • Evaluate the current state of AfCFTA implementation in the markets that matter most for your business
  • Determine which sectors are most affected and which are still under negotiation
  • Assess your business readiness and identify which of your products qualify for zero tariffs under the Rules of Origin
  • Prepare and submit your first Certificate of Origin correctly
  • Navigate the step-by-step process for informal traders transitioning into the formal AfCFTA framework

Price: ₦89,000

Module 2 of 8

The Business Case — What AfCFTA Really Means for Your Revenue and Bottom Line Updated

Even though numbers are very important in AfCFTA, they only make sense when you relate them to your business situation. A market with 1.5 billion people is only useful if you understand which part belongs to you, how big that part really is, and what it will cost to reach and serve those people.

This module changes AfCFTA from a big economic agreement into a practical Business Case for your company. You will pinpoint what role your industry plays in the new opportunities available, accurately size your target market across open African borders, and create a business case for your expansion into other countries that you can show to investors, management, and lenders.

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Special tracks focus on specific sectors like agro-processing, medicine, car parts, creating value from important minerals, and digital services. These sectors are experiencing the most growth in trade within Africa and align best with what the AfCFTA Secretariat wants to achieve by 2026.

You Will Leave This Module Able To
  • Identify your industry’s specific role within AfCFTA opportunities
  • Size the potential of your target market across Africa’s liberalised borders
  • Identify which markets present the most promising short-term prospects for your business model
  • Build a robust business case for cross-border expansion you can present to investors and lenders
  • Map your sector value chain and identify where value-addition creates the highest return

Price: ₦89,000

Module 3 of 8

Navigating Global Trade Wars — How Africa Positions Itself and How You Position Your Business Updated

This modulen talks about the world situation in 2026 and beyond. Things like political divisions, the ending of the African Growth and Opportunity Act, the ongoing trade conflict between the United States and China, the race for important minerals, rising prices, and changing immigration rules are not just background details, but are the reality we have to deal with.

The African Continental Free Trade Area is becoming a key part of Africa's response to these challenges. In this module, you will discover how trade issues are opening up new chances for investment, manufacturing, and supply chains all over Africa. You will learn to create strategies that focus on Africa first, reducing dependence on outside countries, and instead building on Africa's own strengths. You will also find out how to adapt your business to take advantage of these changes.

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Additionally, you will create a plan for managing Geopolitical Risks and ensuring Supply Chain Resilience that is tailored to your business. This will include preparing for potential surprises like currency fluctuations, transport issues, and changes in policies that are now common in today's environment.

You Will Leave This Module Able To
  • Understand how current trade conflicts are generating real opportunities for African businesses right now
  • Identify which industries and trade routes are experiencing the most benefit from global disruption
  • Build a continental-first diversification strategy that reduces dependence on US, EU, and China markets
  • Develop scenario plans for currency shocks, supply chain disruptions, and policy changes
  • Position your business as a strategic winner in the current geopolitical landscape
  • Price: ₦89,000

Module 4 of 8

AI, Digital Trade and the New Tools of Cross-Border Business New Content

The AfCFTA Digital Trade Protocol is probably the most crucial yet least understood part of the whole agreement. By 2026, having AI and good digital systems won't just be nice to have; they will be essential tools that will decide which businesses can take advantage of the AfCFTA's huge market worth $3.4 trillion and which cannot.

This module talks about the useful AI tools that are already making international trade easier for African companies. These include AI tools for analysing markets, checking Rules of Origin automatically, marketing across borders, predicting demand, and assessing if they are ready to export. You'll also learn about PAPSS, which stands for the Pan-African Payment and Settlement System, and how to use regulated stablecoins and local currencies for transaction.

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This is one of the biggest advantages available to small and medium-sized businesses in Africa right now. Most competitors are still using outdated methods to teach strategy. This section will give you a head start and put you ahead of the game.

You Will Leave This Module Able To
  • Apply AI tools for AfCFTA market scanning, export pricing models, and readiness risk analysis
  • Understand and use the AfCFTA Digital Trade Protocol for your specific business model
  • Use PAPSS and local currency settlement to reduce transaction costs on intra-African trade
  • Implement digital compliance hygiene: invoicing standards, data privacy, e-platform onboarding
  • Access and use the BWB AI Market Intelligence Toolkit — included free with this module

Price: ₦89,000

Module 5 of 8

Market Entry Strategy — How to Actually Enter a New African Market

This is the most hands-on part of the whole series. The idea of choosing a market is pretty simple. However, many businesses have trouble with the actual process; they can feel confused by complicated rules, unclear about what they need to do to follow the law, and unsure about how to make their first steps without losing money fast.

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You will go through a detailed system to evaluate and choose your target market in AfCFTA carefully. You will learn about the rules and regulations in that market, create a strategy for how to enter the market to gain an advantage by being the first, and include the qualification for Rules of Origin in your revenue plan — so when you enter the market, you can do so without paying extra tariffs.

You Will Leave This Module Able To
  • Score and select your best AfCFTA target market using a structured assessment framework
  • Understand the regulatory, cultural, and competitive landscape in your chosen market
  • Build an actionable market entry plan that qualifies for tariff-free trade under Rules of Origin
  • Map the fastest route to first-mover advantage in your sector
  • Identify 1–2 export pilot countries to test within your first 90 days

Price: ₦89,000

Module 6 of 8

Supply Chain, Logistics and Trade Infrastructure — Including Green Value Chains Updated

The main issue making trade between African countries difficult has always been logistics. Things like bad roads, trade rules that don't involve taxes, delays at customs, and confusing payment methods have stopped businesses with great products that meet AfCFTA requirements. This module gives you the tools and plans to deal with these challenges.

You will find the best and most affordable trade routes for your industry, create a supply chain plan that works well with Africa’s current infrastructure, and learn how customs rules are improving under AfCFTA, which is speeding up clearance processes.

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This module also addresses the green transition directly. The AfCFTA Secretariat’s 2026 priorities explicitly include green industrial projects. You will learn how to adopt circular economy principles in your operations, access climate finance, meet emerging global ESG standards, and position your products within green mineral value chains — turning raw resources into high-margin processed exports instead of low-margin raw commodities.

You Will Leave This Module Able To
  • Identify the most cost-efficient cross-border trade routes for your specific sector
  • Build a supply chain strategy that works within Africa’s current infrastructure
  • Navigate customs harmonisation changes and reduce border clearance delays
  • Develop a green value-chain strategy for sustainable, high-margin exports
  • Access climate finance and meet ESG standards required for future AfCFTA trade partnerships

Price: ₦89,000

Module 7 of 8

Women, Youth and Inclusion — Your Specific Opportunities Under AfCFTA

AfCFTA was not created to be the same for everyone. It has special rules that aim to help women and young people get involved in the economy. Unfortunately, a lot of women and businesses led by young people that could benefit from these rules are not aware that they even exist or how to take advantage of them.

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This module will change that. You will dive into the AfCFTA Women in Trade Protocol and look at it closely: what it asks from the countries that signed it, what financial help and support it provides, and how to use specific parts of the protocol when dealing with banks, finance groups, and government agencies. You will also find out which markets and industries currently have the best opportunities for businesses run by women and youth.

You Will Leave This Module Able To
  • Understand and apply the AfCFTA Women in Trade Protocol in real institutional conversations
  • Identify the financial tools and DFI support available specifically for women and youth-led businesses
  • Reference specific protocol provisions when negotiating with banks, investors, and government bodies
  • Map the markets and sectors with the strongest inclusion-driven opportunity right now
  • Build your Women & Youth Inclusion Action Plan as part of your 90-Day readiness roadmap

Price: ₦89,000

Module 8 of 8 — The Convergence Module

Building Your Personal AfCFTA Readiness Plan — Your 90-Day Trade Floor Plan

In this module, everything joins together. Every tool you’ve created, every market you’ve looked into, every rule about origins that you’ve learned, and every chance in different sectors that you’ve explored — it all merges into one detailed document made just for your company, your field, where you are right now, and the markets you want to reach.

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Everyone who takes part in this module will walk away with a customised AfCFTA Business Readiness Plan they can start using the next week. This isn't a basic outline. It's not an exercise in theory. It’s an actual, personalised plan that includes a clear action plan for the next 90 days, specific markets chosen, steps for compliance laid out, and different financing options explained.

What You Walk Away With
  • Personalised 90-Day AfCFTA Trade Floor Plan specific to your business
  • 1–2 AfCFTA target pilot markets identified and evaluated
  • Export compliance roadmap: documentation, certification, payment terms
  • Financing access map: Afreximbank instruments, DFI options, trade finance solutions
  • Investor matchmaking introductions (Executive Package participants)

🏆 Plus: The BWB Strategy Certified Planner Badge

Finish the entire program and turn in your assignments. You will earn the official BWB Strategy Certified Planner digital badge, which you can share on LinkedIn and that is acknowledged by investors, development finance institutions, and organisations that support trade all over Africa. This badge shows that you are not only knowledgeable about AfCFTA, but you are also putting it into action.

Price: ₦89,000

Your Deliverables

What You Walk Away With

📋

AfCFTA Export Readiness Checklist

Rules of origin, tariffs, documentation, certifications — everything checked, confirmed, and ready to execute.

📈

AfCFTA-Aligned Business Plan Template

With a clear export pilot section for 1–2 pilot countries and a 12-month execution roadmap.

⚠️

Export Risk Matrix

Currency risk, transport disruption, NTBs, policy changes — mapped, scored, and contingency-planned.

💻

Digital Compliance Checklist

How to invoice, track, report, and settle cross-border exports digitally under the AfCFTA Digital Trade Protocol.

🤖

AI Market Intelligence Toolkit

Custom AI prompts for tariff calculators, supply-chain forecasting, export readiness scoring, and market analysis.

🕐

Personalised 90-Day Trade Floor Plan

Your complete, sequenced, personalised AfCFTA Readiness Plan specific to your business, sector, and target markets.

🏆

BWB AfCFTA Strategy Certified Planner Badge

LinkedIn-shareable digital credential recognised by investors, DFIs, and trade-support institutions across Africa.

🌐

Lifetime BWB AfCFTA Alumni Network

Access to a growing network of serious African business leaders, monthly Trade Clinics, and vetted partner introductions.

What Participants Say

Real Results Fromn Business Leaders

Before this, I attended four seminars on AfCFTA. I was able to summarize the agreement but struggled to see how it related to my business. After completing Module 2, I developed a Business Case. By the end of Module 5, I identified a target market. After finishing Module 8, I created a 90-Day Plan. AfCFTA transformed from a subject I observed into a strategy that I was actively developing.

— Lanre Odeniyi, Business Owner, Lagos

The module on the Women in Trade Protocol has changed the way I engage in institutional discussions. Instead of seeking support, I now cite the exact provisions that banks and development finance institutions must follow. This change in approach alone makes the investment in this course worthwhile..

— Selina Akwo, Entrepreneur, Accra

For three years, I identified as a software startup in Ghana. However, after completing Modules 4 and 5, my perspective shifted. I now refer to my business as a digital services company that aligns with AfCFTA through the Digital Trade Protocol. This one change in description elicits a whole new level of response from institutions..

— Kofi A., Tech Founder, Kumasi
Enroll Now — Path B

Choose the Format That Works for You

Self-Paced Online

Learn at your own pace, on your schedule

₦350,000
Access to community network
  • All 8 AfCFTA modules
  • All workbooks & toolkits
  • AI Market Intelligence Toolkit
  • Access to e-learning platform access
  • Community forum access
  • Certificate of completion
Enroll Now →

In-Person Intensive

Full immersive 2-day program with Lady Topsie

₦699,000
Lifetime Access to community network from the day you enrol
  • Full 2-day immersive intensive
  • Lady Topsie facilitating in person or trained & certified facilitator
  • Light Refreshment meal
  • All materials + AI Toolkit
  • Certified Planner Badge
  • Certificate of completion
Apply Now →

Corporate and government cohort rates available for teams of 3 or more. Contact us for a custom quote →

Go Further, Faster

AfCFTA Execution Is Most Powerful When Built on a Rock-Solid Strategic Foundation

Path B allows you to fully understand how to implement AfCFTA. However, the leaders who benefit the most from it are those who also have strong strategies to keep everything organised. The Enterprise Growth Ecosystem includes everything you need — all 14 modules, the implementation toolkit, and your tailored 90-Days Plan in one organised program.

Explore the Enterprise Growth Ecosystem Hub →
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